International
Relations Office
Home International Study Programs Rural Development and Agrotourism Management

Faculty of Horticulture and Business in Rural Development

Rural Development and Agrotourism Management

A dynamic academic program designed to prepare skilled professionals with strong competencies. 

Level of Study
Masters
No. ECTS Credits
120
Years of study
2
Languages
Romanian

ABOUT

Why choose Rural development and Agrotourism Management at USAMV Cluj-Napoca?

The Master’s program in Rural Development and Agrotourism Management is designed for graduates seeking to deepen their expertise in managing and developing businesses in the agri-food sector, as well as in non-agricultural services, with a special focus on tourism and agrotourism. The curriculum is aligned with the opportunities offered by the EU’s Common Agricultural Policy, particularly through rural development measures. Students gain the skills necessary to create added-value products, adapt to consumer demands, identify effective distribution channels, and secure external funding—key factors for success in a competitive market. The program emphasizes practical learning through real-world case studies, ensuring that students acquire strong professional competencies. Hosted by a university with a tradition of excellence in agricultural and rural studies, the program prepares graduates to actively contribute to the sustainable development of rural communities and the diversification of local economies.

ABOUT

Main area of study

This program is designed for graduates who want to deepen their expertise in managing and developing agri-food businesses and non-agricultural services, with a strong focus on tourism and agrotourism. The curriculum is closely aligned with the European Union’s Common Agricultural Policy, especially rural development initiatives, equipping students with the skills to innovate and compete effectively in rural markets. The program covers scientific and applied topics such as rural economics, sustainable development, agrotourism management, marketing of rural products, consumer behavior, and strategies for accessing EU funding. This multidisciplinary training supports students in enhancing rural livelihoods and diversifying local economies.

ABOUT

Activities

Students participate in practical activities including case studies of rural business models, agrotourism planning, product development, market analysis, and project management related to rural development. These experiences prepare them for real-world challenges in managing agrotourism and rural enterprises.

ABOUT

Career Opportunities

Graduates can access a variety of professional roles such as:

  • Travel Agency Officer (Cod COR: 422110)
  • Manager of Rural or Agrotourism Guesthouses (Cod COR: 143912)
  • Tourism Analyst (Cod COR: 263204)
  • Agricultural Business Consultant (Cod COR: 213238)
  • Cost Study Specialist Engineer (Cod COR: 2149)

 

These careers span tourism management, rural entrepreneurship, consultancy, and economic analysis within rural and agri-food sectors.

Ready for the next step?

Enroll at USAMV Cluj-Napoca and upgrade your career path.